PDIHQ website preview This website is currently under review. We welcome feedback from invited stakeholders.
Product Development and Innovation Headquarters | Wellington, New Zealand

Building a thriving STEM-driven economy.

New Zealand produces strong science, engineering, and product innovation. However, many late-phase start-ups, SMEs, and university spin-outs lack access to the combined facilities they need to commercialise and scale physical products efficiently.

PDIHQ is designed to fill that gap by bringing private offices, specialist laboratories, engineering workshops, and commercialisation support together in one Wellington facility. Residents retain their intellectual property and equity.

Register your interest Find out more
Identified in the Wellington Regional Economic Development Plan Proposed public-private initiative Independently assessed by Infometrics No equity dilution

The gap

Why is New Zealand losing commercialisation opportunities?

Since 2022, in collaboration with WellingtonNZ, our founder interviewed founders and CEOs of STEM companies across the Wellington region. He did not assume the problem. He asked the people living it. Their answers were consistent:

Some founders reported that activities which should have taken around one year had taken as long as eight years, because suitable facilities and infrastructure were not available. That research produced a fifteen-point list of what STEM companies need to commercialise. PDIHQ has been planned in response to that requirements list.

The missing stage

PDIHQ is more than a building. It provides the commercialisation stage that is missing.

One common commercialisation pathway begins with university research and the formation of a spin-out company. Other companies may enter the pathway as independent start-ups or established SMEs. In each case, the challenge is similar: once the product has moved beyond early research or prototyping, the company needs suitable infrastructure to commercialise and scale.

An indicative commercialisation pathway

University
Spin-out
PDIHQCommercialisation infrastructure
Scale-up
Independent premises
Global company

PDIHQ is a transition facility. Companies enter after outgrowing early-stage support, commercialise and scale, and graduate into independent premises when ready.

The value is not in the building alone. It is in what the building enables companies to do: commercialise faster, retain their intellectual property and equity, and continue growing in New Zealand.

What PDIHQ provides

What does a purpose-built commercialisation hub provide?

PDIHQ is a proposed 2,500 square metre facility planned for Wellington, with 12 configurable tenancies. Everything in the facility is designed to support more efficient progression from working prototype through commercialisation and scale-up.

Private offices

Closed, not open-plan. Built for the focus and IP confidentiality that commercialisation requires.

Specialist laboratories

Designed to support companies working across biotech, clean tech, deep tech, and consumer product development, with final requirements confirmed during detailed design and resident engagement.

Engineering workshops

Shared engineering infrastructure that reduces the time and cost of establishing specialist space: CNC, 3D printing, lathes, mills, laser cutters, and welding bays.

On-site support

Industry-led, with product design and manufacturing consultancy Pro-Dev co-located in the building. Mentoring, training, and networks included.

Residents pay rent and access services: mentoring, training, workshops, and a shared engineering facility. Residents retain their intellectual property and equity while paying for the space and services they use. This gives companies access to commercialisation infrastructure without requiring an ownership stake in their business.

A model proven overseas

Dedicated commercialisation facilities work. mHUB in Chicago supports over 300 start-ups a year through shared prototyping labs and a micro-factory. Greentown Labs has helped incubate over 675 climatetech start-ups. PDIHQ does not claim their scale.

Right-sized for New Zealand

No directly comparable facility has been identified in New Zealand that combines this range of infrastructure, long-term residency, and non-equity access. PDIHQ applies the proven model at a scale that fits: 12 residencies, one region, one clearly evidenced gap, with room to grow.

Regional alignment and support

An initiative identified in the region’s economic development plan.

The Wellington Regional Economic Development Plan identifies a STEM product commercialisation innovation space as a key initiative for the region, and names Pro-Dev as its lead. The plan is governed by the Wellington Regional Leadership Committee: nine mayors, the chair of Greater Wellington Regional Council, and the leaders of six iwi entities, in partnership with central government.

PDIHQ is an industry-led proposal intended to be delivered through public and private support. It aims to deliver an agreed regional economic priority.

The Beehive and Parliament House in Wellington, New Zealand's capital
Wellington is the seat of government. PDIHQ would deliver an initiative identified in the region’s own economic development plan.

The funding position

What it takes to proceed

Willis Bond has committed $10 million towards construction of the PDIHQ facility. For the project to proceed, PDIHQ is seeking $3.6 million in three-year lease underwriting and $5 million for the initial fit-out and projected operating shortfall over the first five years.

$10M
Building commitment

Committed by Willis Bond towards construction of the purpose-built facility.

$3.6M
Lease underwriting required

Three-year underwriting required to support the lease arrangement.

$5M
Fit-out and operating support required

Initial fit-out and projected operating shortfall over the first five years.

Who stands behind PDIHQ

Read the support in their own words

Upper Hutt City Council

"Upper Hutt City Council is pleased to express its strong support for the establishment of the Product Development and Innovation Headquarters (PDIHQ) in the Hutt Valley and endorses this initiative's strong alignment with the Wellington Regional Economic Development Plan." Letter of support, 28 October 2025, signed by the Chief Executive and the Mayor.

WellingtonNZ

"We will continue to work with all parties to act on opportunities for alignment and collaboration, and would like the opportunity to work alongside government on enabling PDIHQ." Letter of support, General Manager Business and Innovation.

MacDiarmid Institute

"We support the efforts of Sam Kumar and the Product Development and Innovation Headquarters as an essential ingredient in improving the Wellington region's manufacturing, commercial and employment performance." Letter of support, Deputy Director Commercialisation and Industry Engagement.

Wellington Regional Leadership Committee

"I am happy... to fully endorse the work being undertaken on the Product Development and Innovation Headquarters and look forward to seeing this fantastic initiative... happen." Letter of support, Programme Director.

The full letters are included in the Investor Pack.

The evidence

Independently assessed. Regionally and nationally significant.

Infometrics, one of New Zealand's leading economic consultancies, modelled PDIHQ's impact over its first five years. These are their numbers, not ours.

77 FTE / $29M
Hutt Valley impact

Full-time jobs supported by year five, and cumulative contribution to Hutt Valley GDP over the first five years.

330 FTE / $181M
New Zealand impact

Full-time jobs supported by year five, and cumulative contribution to New Zealand GDP over the first five years.

Next generation in STEM

Youth programmes, school partnerships, and an on-site educational makerspace for ages 8 to 18.

Māori talent in STEM

Increasing the visibility of Māori talent in the STEM industry, with iwi representation reserved at board level.

2050 carbon goals

Clean tech commercialisation supporting New Zealand's transition to a low-carbon economy.

Source: Economic impact of PDIHQ, Infometrics. Impact reports co-funded by Hutt City Council and WellingtonNZ.

For international investors

Why New Zealand. Why Wellington.

Wellington city and harbour from Mount Victoria on a clear day, green hills surrounding the central city
Wellington: New Zealand's capital and its traditional science city.

Why New Zealand

A stable, English-speaking democracy with strong rule of law and intellectual property protection, consistently ranked among the least corrupt countries in the world in Transparency International's Corruption Perceptions Index. Manufacturing already contributes around $23 billion to GDP, employs over 240,000 people, and makes up more than half of New Zealand's goods exports by value. A straightforward place to establish, own, and grow a company, in a time zone that bridges the United States and Asia.

Why Wellington

The capital is New Zealand's traditional science city. The region hosts the headquarters and campuses of the country's public research organisations, including GNS Science, NIWA, and ESR, alongside the Malaghan Institute, the Robinson Research Institute, the Ferrier Research Institute, the MacDiarmid Institute's advanced materials network, and three universities. The region's engineering design sector generates over $619 million a year and its scientific research services over $306 million. That science currently lacks a dedicated commercialisation facility. That is the gap PDIHQ is designed to fill.

The Government is investing

New Zealand rebuilt its public science system in 2025, merging its Crown Research Institutes into focused public research organisations and committing $231 million over four years to the new NZ Institute for Advanced Technology. Its first investment: the Robinson Research Institute in Wellington. PDIHQ is designed to be the commercialisation infrastructure that helps turn public research investment into companies, jobs, and exports.

New Zealand produces strong science and engineering. What it has lacked is a dedicated place to turn that work into products and companies at home, instead of losing them offshore. Backing PDIHQ is backing that missing piece.

Who we are building this for

Residents who build. Investors who back them.

For residents

Late-phase start-ups, SMEs, and university spin-outs in deep tech, clean tech, biotech, and consumer product development. You are past the idea stage. You are building real products, and you need private offices, specialist laboratories, and workshops while retaining your intellectual property and equity. Long-term residency, not a twelve-week programme.

Express interest

For investors and funders

Central and local government, institutional and private investors, corporate sponsors, and philanthropic funders who want measurable economic and social returns. Willis Bond has committed $10 million towards construction. To proceed, PDIHQ is seeking $3.6 million in three-year lease underwriting and $5 million for the initial fit-out and projected operating shortfall over the first five years.

Register your interest

Who is behind this

Industry-led, founder-backed

Sam Kumar Sundarraj, Founder and CEO

Mechanical engineer and founder of Pro-Dev, with over a decade leading product design and manufacturing programmes for inventors, start-ups, and established companies across New Zealand, Australia, and the United States. Sam has personally funded and led the development of PDIHQ since 2022, and will run the facility on site.

Pro-Dev, co-located on site

Pro-Dev is a product design and manufacturing consultancy, and one of the very few in New Zealand that walk clients from concept through mass manufacturing to in-market support. That commercialisation experience, built over nearly ten years, is what PDIHQ applies to the STEM sector. PDIHQ is industry-led, and Pro-Dev will be in the building.

PDIHQ is governed by a five-member Advisory Board spanning property and compliance, governance and economics, and public sector economic development, with seats reserved for an industry expert and for iwi representation. Meet the board.

Working with

WellingtonNZ Upper Hutt City Council Wellington Regional Leadership Committee MacDiarmid Institute Willis Bond

PDIHQ is an initiative identified in the Wellington Regional Economic Development Plan.

Your feedback

Help us improve this website

We are currently seeking feedback from investors, funders, industry partners, and prospective residents. Your feedback will help us improve the information, structure, and Investor Pack before the formal launch.

This is an invited preview. The site is not yet public.

Provide feedback

Register your interest

Register your details to receive the approved PDIHQ Investor Pack when it is available and to take part in the current feedback process.

Register your interest